A passionate advocate for active living
Bluearth Foundation was founded in 2000 by Malcolm Freake OAM. The organisation was borne from a family’s vision to alter the impact of sedentary living on young Australians.
Malcolm Freake OAM grew up as a keen footballer and surf life saver. Malcolm’s unwavering passion for active living equipped him for enduring success. He believes his active lifestyle has given him; confidence, resilience, determination, self-awareness and general good health.
Bluearth Foundation evolved from the belief that this simple philosophy – to promote and educate every Australian about the joy of movement – could change lives. After selling his computer software company HUON in 2000, Malcolm founded Bluearth and this vision became a reality.
Malcolm understands the greatest long-term benefit to any individual’s health can be achieved by influencing their critical habits, attitudes and behaviours at an early stage. That’s why Bluearth focuses its efforts on working with schools to bring positive active experiences to children.
Malcolm brought together experts in the fields of Human Movement, Education, Psychology, Elite Sport and Health to develop an evidence-based program that could be delivered in schools to help all kids move more, and live better.
In a very short time, the results of the Bluearth program demonstrated significant health, social and behavioural benefits to school children, and the foundation became a national entity in 2005.
Today, Malcolm continues to be a passionate advocate for active living and believes that it is every child’s right to be taught the fundamentals of movement, so they have the opportunity to enjoy moving intrinsically every day.