Board

Yvonne Rate

Yvonne Rate AM, Cit WA – Chair

Appointed to the Board of Directors in 2013, Yvonne Rate has had a long career in Education and Sport and is a strong advocate for improving the status of women and girls across all facets of sport. Yvonne was an elite netballer, captain of Western Australia (WA) for many years as well as captaining Australia. She currently sits on the WA Health Department’s Health Research Ethics Committee. She has a Prime Minister’s Award for Women in Sport and was named the Western Australian Citizen of the Year Award in the category of sport. In 2003, Yvonne was appointed a Member in the General Division of the Order of Australia for services to sport as a player and coach, particularly netball, and as an administrator of committees and councils. She has a Master of Education and a Master of Philosophy in Women’s Studies and was the first Executive Director of the Women’s Sports Foundation.

Being physically active is central to my lifestyle as it provides fun, fitness and friendship through various sport and recreational pursuits.


Malcolm Freake

Malcolm Freake OAM

Appointed to the Board of Directors in 2009, Malcolm Freake started his career in Information Technology during the mid 60s, this being the early years of IT. He was fortunate to be at the forefront of a rapidly developing industry, the experience enabled him to create the computer software company HUON Corporation in the early 1990s. HUON Corporation provides software to the insurance industry and operated in 12 countries worldwide before the company was sold in 2001. After the sale of the HUON Corporation, Malcolm founded the Bluearth Foundation and in 2006 he was awarded the Medal of the Order of Australia (OAM) for service to the community as a promoter of healthy life programs and as a contributor to business and sporting organisations. Malcolm has extensive experience as both a chairman and director in the corporate and NFP sectors, with a strong background in governance.

Special Responsibilities: Malcolm advises on business, business systems, governance and financial issues. Malcolm is a member of our Finance Audit and Risk Management Committee.

I believe it is every child’s right to be taught the fundamentals of movement, so they have the opportunity to enjoy moving intrinsically.


Mike Brady

Mike Brady AM

Appointed to the Board of Directors in 2009, Mike Brady is best known as singer/songwriter behind the unofficial Australian Rules football anthem ‘Up There Cazaly’, the biggest selling local single of its time. In addition to his achievements in the entertainment industry he has enjoyed a successful career in advertising and is one of Australia’s foremost jingle writers. Mike is also a respected marketing strategist and has worked on major campaigns for some of Australia’s largest advertisers. Mike is an experienced director and in 2015 joined the board of Seaworks Foundation, he was also long serving board member of Variety the Children’s charity and is a life member. He is an Australia Day Life Ambassador and in 2013 was awarded a Member of the Order of Australia (AM) for significant service to the community. In July 2017 Mike was named 2017 Victorian of the Year.

Special Responsibilities: Marketing strategy and advertising. Mike chairs our Fundraising Committee and also provides support and advice on indigenous programs and support.

To me, being active is a way of life. The benefits of fitness and wellbeing are well documented but the psychological elements to me are as important as all of the others. Forming the habit of being active is easy. Continuing the habit of being active for life is the greatest of all habits.


Gail Morgan

Gail Morgan

Gail Morgan joined the Board of Directors in 2014, coming directly from CEO roles in the not for profit sector. She has high-level experience in government relations after more than two decades as a senior strategist in the Federal Government and business. She has worked at the State and Federal level on a wide range of policy issues with particular expertise in health and aged care, industry and research and development, taxation and regulatory issues.

Gail is currently an National Director of The Bond and Associates a specialist stakeholder and community engagement practice.

Some of Gail’s key achievements have been the listing of Rotarix on the National Immunisation Schedule, obtaining a Pharmaceuticals Partnership Program grant of $7.6m, and the Managing Directors annual award at GlaxoSmithKline for outstanding achievement. Gail was a finalist in the Telstra Business Women’s awards in 2014, is a former Director of Physical Activity Australia and she holds a Bachelors degree with Honours in Political Science from Monash University.

Special Responsibilities: Government liaison, communications and advocacy. Gail is a member of our Nominations and Remuneration Committee.

I am passionate about physical activity. Activity throughout life is essential for healthy bones and I am particularly passionate about communicating with the over 50s about the need for weight baring exercise to stop bones becoming fragile and breaking. As a mum, I am particularly conscious of the need to be a good role model for my daughter and I encourage physical activity every day as part of our normal routine.


Peter Parker

Peter Parker

Peter is a registered osteopath and the Founder and CEO of Upstanding Kids.

During the course of a 20-year career, Peter has held the roles of State and Federal President of the Australian Osteopathic Association, worked with the world champion Wallabies rugby league team from 1999-2001, and has built and managed one of Australia’s largest osteopath clinics. Peter has a large amount of consulting experiencing in leading allied health practice in Australia, and his passion and vision continue to help lift the standards of best practice in his profession.

His contagious passion for children’s health drove him to his most recent undertaking, UpStanding Kids, a not-for-profit organisation with the goal of getting standing desks into Australian schools and ending the epidemic of sitting. UpStanding Kids is merging with Bluearth Foundation to continue to create a healthier future for our kids.


Jeff Simons

Dr Jeffery Simons PhD BA MA MAPS

Appointed to the Board of Directors in 2002, Dr Jeffery Simons is Professor of Kinesiology at the California State University East Bay, specialising in the psychology of physical activity. He holds Bachelor’s and Master’s Degrees in Psychology and Physical Education, a PhD in Sport Psychology, and served a post-doctoral appointment at UCLA as Associate Director of the Kidsport Project. Jeff has more than 30 years experience as a consultant in sport psychology which has seen him work with athletes and coaches at eight Olympics and numerous international sporting events including the 1996, 2000, and 2016 Australian Olympic Teams, the 1998 Australian Commonwealth Games Team, the Essendon Football Club, Taekwondo Australia, Athletics Australia, Rowing Australia and the Victorian Institute of Sport. He is a full member of the Australian Psychological Society and co-authored the Bluearth Approach and Professional Learning Program for schools. Jeff is a strong believer in the inherent importance of physical activity for health and well-being. He particularly enjoys running, bushwalking, and active play with his two young girls.

Special Responsibilities: A sport & exercise psychologist and an authority on education and training of physical activity, Jeff guides our research, training, and development programs.

Moving is for everybody.


Peter Thomas

Peter Thomas BCom

Appointed to the Board of Directors in 2003, Peter Thomas has a Bachelor of Commerce and a director of TFG International, a boutique business advisory firm which provides high level strategic advice to both the public and private sectors. Peter has extensive experience as a director and currently serves on the board of Voyages Indigenous Tourism Australia Pty Ltd.

Special Responsibilities: Advising on business, governance and financial issues, Peter chairs our Finance Audit and Risk Management Committee and provides advice and support on Indigenous programs.

I walk and exercise just about every morning. After my walk, any aches or pains are gone and I feel as though my body is like a well oiled machine, ready for the day.