Board

Yvonne Rate

Yvonne Rate AM, Cit WA – Chair

Yvonne Rate has had a long career in Education and Sport and is a strong advocate for improving the status of women and girls across all facets of sport. Yvonne was an elite netballer, captain of Western Australia (WA) for many years as well as captaining Australia. She currently sits on the WA Health Department’s Health Research Ethics Committee and is President of the Coastal Netball Region. She has a Prime Minister’s Award for Women in Sport and was named the Western Australian Citizen of the Year Award in the category of sport. In 2003, Yvonne was appointed a Member in the General Division of the Order of Australia for services to sport as a player and coach, particularly netball, and as an administrator of committees and councils. She has a Master of Education and a Master of Philosophy in Women’s Studies and was the first Executive Director of the Women’s Sports Foundation.

Being physically active is central to my lifestyle as it provides fun, fitness and friendship through various sport and recreational pursuits.


Malcolm Freake

Malcolm Freake OAM

Malcolm Freake started his career in Information Technology during the mid 60s, this being the early years of IT. He was fortunate to be at the forefront of a rapidly developing industry, the experience enabled him to create the computer software company HUON Corporation in the early 1990s. HUON Corporation provides software to the insurance industry and operated in 12 countries worldwide before the company was sold in 2001. After the sale of the HUON Corporation, Malcolm founded the Bluearth Foundation and in 2006 he was awarded the Medal of the Order of Australia (OAM) for service to the community as a promoter of healthy life programs and as a contributor to business and sporting organisations. Malcolm has extensive experience as both a chairman and director in the corporate and NFP sectors, with a strong background in governance.

I believe it is every child’s right to be taught the fundamentals of movement, so they have the opportunity to enjoy moving intrinsically.


Helen Berry

Helen Berry B.Ed (PE)

Helen Berry was an educator in Physical Education and Science for more than 20 years in both the Primary and Secondary Education systems before founding a highly successful small business in Barwon, the South West region of Victoria. In 2002 Helen joined the Bluearth Foundation as Regional Coordinator for Barwon South Western Region and was instrumental in establishing the Bluearth program in schools across the region. Two years later, Helen was appointed as Victorian State Manager and in March 2011 she was appointed CEO of the Bluearth Foundation. After 10 years of working for Bluearth, Helen resigned in 2012 to pursue professional opportunities closer to home and she is now the Sport and Recreation Facilities Manager at the Surf Coast Shire. Helen joined the board of Bluearth Foundation in 2013 and has a Bachelor of Education (Physical Education).

Being active is who I am, it defines me in so many ways. It has been and will continue to be my life.


Mike Brady

Mike Brady AM

Mike Brady is best known as singer/songwriter behind the unofficial Australian Rules football anthem ‘Up There Cazaly’, the biggest selling local single of its time. In addition to his achievements in the entertainment industry he has enjoyed a successful career in advertising and is one of Australia’s foremost jingle writers. Mike is also a respected marketing strategist and has worked on major campaigns for some of Australia’s largest advertisers. Mike is an experienced director and currently serves on the boards of the Prostate Cancer Council and was a long serving board member of Variety the Children’s charity and is a life member. Mike is also on the board of Tourism Victoria. He is an Australia Day Life Ambassador and in 2013 was awarded a Member of the Order of Australia (AM) for significant service to the community.

To me, being active is a way of life. The benefits of fitness and wellbeing are well documented but the psychological elements to me are as important as all of the others. Forming the habit of being active is easy. Continuing the habit of being active for life is the greatest of all habits.


Gail Morgan

Gail Morgan

Gail Morgan is currently an Associate Partner for Newgate Communications Australia, a national government, corporate affairs and financial communications research company. Gail has had a number of CEO roles in the not for profit sector. She has high-level experience in government relations after more than two decades as a senior strategist in Federal Government and business. She has worked at the State and Federal level on a wide range of policy issues with particular expertise in health and aged care, industry and research and development, taxation and regulatory issues.

Some of Gail’s key achievements have been the listing of Rotarix on the National Immunisation Schedule, obtaining a Pharmaceuticals Partnership Program grant of $7.6m, and the Managing Directors annual award at GlaxoSmithKline for outstanding achievement.
Gail was a finalist in the Telstra Business Women’s awards in 2014, is a former Director of Physical Activity Australia and she holds a Bachelors degree with Honours in Political Science from Monash University.

I am passionate about physical activity. Activity throughout life is essential for healthy bones and I am particularly passionate about communicating with the over 50s about the need for weight baring exercise to stop bones becoming fragile and breaking. As a mum, I am particularly conscious of the need to be a good role model for my daughter and I encourage physical activity every day as part of our normal routine.


Jeff Simons

Dr Jeffery Simons PhD

Dr Jeffery Simons is Professor of Kinesiology at the California State University East Bay, specialising in the psychology of physical activity. He holds Bachelor’s and Master’s Degrees in Psychology and Physical Education, a PhD in Sport Psychology, and served a post-doctoral appointment at UCLA as Associate Director of the Kidsport Project. Since 1983, Jeff has more than 25 years experience as a consultant in sports psychology which has seen him work with athletes and coaches at six Olympics and numerous international sporting events including the 1996 and 2000 Australian Olympic Teams, the 1998 Australian Commonwealth Games Team, the Essendon Football Club, Taekwondo Australia, Athletics Australia, Rowing Australia and the Victorian Institute of Sport. He is a full member of the Australian Psychological Society and co-authored the Bluearth Approach and Professional Learning Program for schools. Jeff is a strong believer in the inherent importance of physical activity for health and wellbeing. He particularly enjoys running, bushwalking, and active play with his two young girls.

Moving is for everybody.


Peter Thomas

Peter Thomas

Peter Thomas is a Fellow of the Institute of Chartered Accountants in Australia and a director of TFG International, a boutique business advisory firm which provides high level strategic advice to both the public and private sectors. Peter has extensive experience as a director and currently serves on the boards of the Commonwealth Government entity Indigenous Business Australia. He is also on the boards of the Foundation for Alcohol Research and Education, the Kokoda Track Foundation, the Catholic Care Foundation and Voyages Indigenous Tourism Australia Pty Ltd. Peter has a Bachelor of Commerce and is a member of the Australian Institute of Company Directors.

I walk and exercise just about every morning. After my walk, any aches or pains are gone and I feel as though my body is like a well oiled machine, ready for the day.