The Bluearth Foundation is a national not-for-profit organisation whose focus is to increase the levels of physical activity amongst Australians, in particular school aged children.

The Foundation was established in 2000 by Australian businessman and philanthropist, Malcolm Freake, to help improve the health and wellbeing of our citizens with the delivery of best practise physical activity back into the community. Whilst the Foundation's goals is to increase the levels of physical activity in all Australians, its core program focuses on engaging children in movement and instilling in them a lifelong love of physical activity.

Through consultation with leading experts, the Foundation developed the Bluearth Approach, a holistic approach to physical activity and wellbeing. The Approach utilises movement, motivation and learning to support, encourage, enable and challenge active living. It not only teaches children and adults the enjoyment and fun of being physically active, it also draws on their feelings, reactions and thoughts that resulted from their participation and draws key developmental learning back into classroom settings and into their lives.

In 2012, the Bluearth Approach is being delivered into 305 schools Australia wide to over 24,000 school children.