In 2000, Australian businessman and philanthropist Malcolm Freake decided he wanted to contribute to the health and well being of our Nation by encouraging an increased participation in physical activity.

He gathered together experts in the fields of Human Movement, Education, Psychology, Elite Sport and Health and asked them to create a program that would achieve his aim. They concluded that the greatest long term benefit to any individual's health and well being would be achieved through influencing critical habits and attitudes at a young age.

Through the generosity of the Freake Family Trust the Bluearth Foundation, and the unique Bluearth Approach to learning, was created.

It took two years to develop the "Bluearth Approach" and, in 2002, the first professional Bluearth coaches' began delivering this program in Victorian schools.

As more and more parents, teachers and Principals saw the results and appreciated the health, social and behavioural benefits to the students the decision was taken in 2005 to go national.

From the start the Bluearth Approach was directed to the health and wellbeing of students, particularly primary school children. In 2005 we recognised that the best long term results could be achieved by training teachers as they spend the majority of time with these students. This resulted in the development of the Bluearth Teacher Professional Learning Program which has now seen more than 1100 teachers accredited.